Projects
Take a look at a curated selection of academic and professional projects, showcasing my experiences and skills as a digital communications manager, user experience researcher, transmedia storyteller, video producer, social media content designer and manager, and public affairs specialist. These projects were completed at Ball State University in Muncie, IN, USA, Montgomery Housing Partnership in Silver Spring, MD, USA, and the United States Embassy in The Gambia
This is a five-member graduate student group project that assisted Ball State Public Media (BSUPM) in developing strategies to attract a larger local audience. The team used design thinking strategies to develop better audience engagement from college students, with a focus on locally relevant content, and by leveraging the unique assets of Public Media and Ball State University. In this human-centered design project, I pitched a lighthearted short-form video content series as an engagement piece to target the younger demographic. I also filmed these series, worked on designing the narrative, and edited the design prototype video. View work HERE.
​The 'Community Change Makers' short-form video series is an innovative project by MHP where I played a pivotal role as the visual designer and video producer/editor. This innovative series spotlights the remarkable endeavors of MHP’s part-time staff members, showcasing their impactful contributions to their communities. Through my creative direction and expertise, I led the entire video production process, crafting compelling and visually captivating content tailored specifically for YouTube and Instagram. These videos not only capture the inspiring stories of these change makers but also showcase MHP’s dedication to making homeownership accessible for low- and middle-income earners within the DC region.
Writing Samples
Photography
Instagram Reel
Select Social Media Posts
User Experience Research
Team Member
The Unsung Heroes project started when our team noticed a lack of diversity in students highlighted by Ball State media. We asked ourselves the question: How might we acknowledge students who might not typically get public recognition for their accomplishments while being a student at BSU? With the help of our campus partners and some design thinking, we created the Ball State Unsung Heroes nomination platform. I took part in all stages of the design process, including being the design brief editor. View the prototype site HERE!
User Experience Research
Team Member
A UX research and design project, this project explored the visitors’ learning experience during their time at the Ball State University Greenhouse and offered a design solution that will make the facility more educational and fun. Through a two-part design solution, the project presented an app that offered visitors interactive learning, a scavenger hunt, and Augmented Reality gaming experiences. I took part in UX research, prototyping, and writing the design brief's executive summary and problem space.
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Transmedia Storytelling Project - Immigrant Housing
Team Member
This is a three-student-team transmedia project. I pitched this project to our transmedia professor as a student project to understand and highlight the numerous challenges immigrants face in the United States. Such challenges include safe and affordable housing. The project was inspired after a January 2021 New York inferno claimed the lives of 17 immigrants, most of them of Gambian descent. This project aimed to educate and inform New York citizens about housing and other challenges and their rights as immigrants.
Digital Media Content Management
In my previous role at the United States Embassy in Banjul, I conceptualized and implemented multi-pronged digital campaign strategies to promote U.S. Government exchange programs, resulting in a 30% increase in participation from the targeted audiences. I also increased engagement on Embassy's social media properties by creating interactive videos and graphics resulting in the Embassy's Facebook page the second most followed page in the country at the time.
